In 2013, the new Electrolux premium cooking range, thermaline and the refrigerated cabinet ecostore, were included in the international and prestigious ADI DESIGN INDEX 2013 thanks to their stunning design. It is interesting to say that Electrolux Professional was the only company in the food service industry that presented two products.
The importance of design is continuously becoming more sensitive even in the professional world where the connection between product and design increase the perception of the quality of the product. This incredible double recognition was possible thanks to the cross collaboration between the design, marketing and R&D departments.
What is the ADI DESIGN INDEX?
The ADI Design Index is the publication of ADI, the Italian Association for Industrial Design that collects, year after year, the best Italian designs actually put into production, selected by ADI Design Permanent Observatory. After 3 years, all the products collected in the index participate to the well-known ADI Compasso d’Oro Award, the oldest and most influential international design award established in 1954. In 2014, the XXIII edition of the Compasso d’Oro ADI awards will be held.
Selection criteria and thematic areas
The products will be selected taking into account originality, functional and typological innovation, production processes adopted, materials used and the formal synthesis reached. Particular attention is paid to products that express: respect for the environment; public and social value; attention to usability; interaction and concept of “design for all”.
Temporary exhibition at Triennale Design Muesum to present products
This year, for the first time ever, along with the presentation of the book, ADI has organized an exhibition at the Milan Triennale with a selection of the products listed in the Index for 2013, including the Counterbalance lamp. The exhibition ‘Design\Opera’ was opened to the public from October 2nd to November 3rd, 2013. “The products were presented with videos visible through an important design window”, concludes Michele Cadamuro, Sector Design Director.
ADI DESIGN INDEX AND HONORABLE MENTION