Electrolux Professional and Epta Refrigeration unveil their innovative ‘Shop in Shop’ concept, a pop-up restaurant system perfect for retail outlets.
In Düsseldorf, Germany, from 5-9 March, Electrolux Professional and Epta present their solution in a dedicated ‘Restaur-action area’: featuring a Shop in Shop restaurant, the space is devoted to a large number of diners throughout the day, who can enjoy meals prepared during show-cooking sessions by chefs from the Electrolux Chef Academy. All dishes prepared during these sessions are based around a single ingredient, the carrot, to demonstrate how one component can be used in a variety of ways to provide fantastic food.
In fact, professional kitchens are responsible for a significant part of the food waste generated worldwide; so experts agree that something needs to change to ensure enough provisions remain to feed the project world population of nine billion by 2050.
Electrolux Professional is also being proactive in the need to act now and make a difference for the better.
The ‘Zero Waste, All Taste’ concept revolves around the One-Ingredient Menu demonstrate how a gourmet menu can be created from basic, healthy, low cost produce that is always present on store shelves.